In all these areas, we take perspectives from business administration and business informatics, partly supplemented by facets from economics, sociology, psychology, medicine, and computer science. The chair follows a methodologically pluralistic approach, using predominantly quantitative empirical studies, sometimes combining, or complementing them with design-oriented and model-theoretical approaches. In the area of quantitative empirical studies, the focus is particularly on laboratory and field experiments, quantitative surveys, meta-analyses, and secondary data analysis. Here, the usual statistical and econometric methods come into play, social network analyses, and machine learning methods. Other methods and paradigms used, depending on the fit to the research question, include mixed-methods research, design science research, simulation, conceptual modelling, taxonomy development, interview and focus group studies, structured literature review, and bibliometrics.
Examples of this research can be found in our projects.
