Dr. Manfred Schoch is a postdoctoral researcher at the Chair of Digital Management of the Faculty of Business, Economics and Social Sciences at the University of Hohenheim as well as a member of Fraunhofer FIT, and the FIM Research Center for Information Management.
In research and practice, Dr. Schoch deals with issues revolving around the topics of Technology Use, New Digital Work, and Data Analytics. His special focus is on use processes and outcomes of technology use, as well as on IT-supported collaboration within organizations. In the center of his research inquiries are the efficient and human-centered design of technology as well as its use. This is particularly relevant against the backdrop of the increasing digitalization of our lives.
In his research, Dr. Schoch uses a broad spectrum of methods, including both quantitative methods (especially the analysis of secondary data, network data, and survey data) and qualitative methods (especially based on interviews). He is also interested in mixed-methods designs that combine both data sources. In addition to numerous relevant publications, Dr. Schoch is involved in the scientific community as a reviewer for various journals and conferences.
Furthermore, Dr. Schoch was and is involved in several different research and industry projects in the above research fields. In close collaboration with industrial partners, he thus contributes to making the latest research findings applicable. He is also actively involved in science communication and public relations. In teaching, he has already gained extensive experience in the context of tutorials, lectures, and seminars.
Dr. Schoch has taken on various roles at the Research Center Finance & Information Management and the Branch Business & Information Systems Engineering since 2017 – among others, he served as head of teaching coordination, as project manager, and as science coordinator of a Bavarian research association. He received his doctorate with summa cum laude from the University of Hohenheim with his dissertation on the use of communication and collaboration technology at the digital workplace. Previously, he studied information-oriented Business Administration (M.Sc.) and Business & Information Systems Engineering (B.Sc.) at the University of Augsburg. During his studies, he spent one semester at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (Pennsylvania, USA).
