Bachelor of Science module "Smart Sustainability”

Basic concept

The course uses flipped classroom and blended learning concepts. As a student, you will receive various materials for flexible, individual preparation. Afterwards, we will support your learning process in a series of live sessions, where you will discuss together with the lecturers and your fellow students.

Your individual preparation is essential

For the live sessions, you will need to prepare the content. Without preparation, attending a Live Session is pointless. Preparation means that you read/watch/listen to the material provided. You should not just consume the material, but actively engage with it. Further, you should think about it, evaluate your agreement, disagreement, and criticism, take notes, formulate questions, and develop perspectives to remember and/or share in the Live Sessions. You will only be able to take full advantage of the Live Sessions if you show up prepared. Materials for your individual preparation include, but are not limited to:

• Instructional videos
• Slides that will be used in the instructional videos and the Live Sessions
• Reading material: e.g. field reports, white papers, case studies
• Video & audio material: e.g., selected podcasts or videos

Live Sessions

Mode: Hybrid event
Location: HS17
Period: 18 October 2022 until 31 January 2023 from 12:15 p.m. to 1:45 p.m.
Please refer to the applicable Corona Regulation notices.

Live sessions will be held weekly in a hybrid mode. We would like to invite you to attend the Live Sessions in presence. In addition, the Live Sessions will also be broadcast via Zoom. The Live Sessions will not be recorded. The registration data as well as the collaborative results will be made available in Ilias. Furthermore, you have the possibility to post your questions up to two days before the live session, which will then be discussed together in the live session.

In the Live Sessions, we use mural.com as a digital whiteboard as well as mentimeter.com. We share the link in the live sessions. You can sign up without an account and without giving your name. Use of these services is voluntary. If you use them, you agree to the terms and conditions of the service provider.

Exercises

Mode: Hybrid
Location: HS1
Period: tba

The exercises will be held in a hybrid mode. The exercises will not be recorded. Registration data and exercise materials will be provided in ILIAS.

Notes on the current Corona regulation

Please inform yourself independently about the applicable regulations e.g. at https://www.uni-hohenheim.de/corona-info-studium.

Formal frame

• The course is held in English.
• It is an elective course for
• B.Sc. Business & Economics (Wirtschaftswissenschaften): Profilbereich „marktorientierte Unternehmensführung“ & „Information Systems & Supply Chains“
• B.Sc. Information Systems (Wirtschaftsinformatik)
• B.Sc. Digital Business Management
• B.Sc. Sustainability and Change
• Written 60-minute exam. If you do not pass the first exam, you can take the second exam as a retry. 
• 6 ECTS
• Lecturer: Dr. Valerie Graf-Drasch

In the following document Exams at the Chair of Digital Management - Overview you will find all important information for the exam, which is conducted as a “E-Klausur” at the Chair of Digital Management.

To prepare for the exam, please also have a look at the tool demo:

• [Required Video] Exams at the Chair of Digital Management - Practical Insights (26:34 minutes)
  

Slide deck

• Video slide deck
• References video slide deck

Documents of the live session

The further preparation material for the live session and jointly developed results will be made available in ILIAS.

Documents of the exercise

The documents for the exercises and jointly developed results will be made available in ILIAS.

• We´ll start with a general overview about the lecture´s topics and it´s learning concept.
• No further preparation is required.

The session relates to slide deck 1 on “Introduction to Sustainability”.

Please prepare the following materials:

• Required video: Why does sustainability matter? (2:35 minutes)
  
• Required video: Origin and Definition of the Term “Sustainability” (12:13 minutes)
  
• Required video: Smart starting points for Sustainability (1:58 minutes)
  
• Required video: Why sustainability is central to business education | Tiiram Sunderland | TEDxLondonBusinessSchool (15:03 minutes)
  

The session relates to slide deck 2 on “Corporate Sustainability and Business Model Innovations toward Sustainability”.

Please prepare the following materials:

• Required video: General Insight Sustainability in Organizational Contexts (3:12 minutes)
  
• Required video: The Operationalization of Sustainability in Organizational Contexts (7:37 minutes)
  
• Required video: Organizations’ Sustainability Management and Goals (3:24 minutes)
  
• Required video: How can an Organization be aligned with Sustainability (2:00 minutes)
  
• Required video: Business model innovation (towards sustainability) (6:22 minutes)
  

The session relates to slide deck 3 on “Circular Economy”.

Please prepare the following materials:

• Required video: Introduction to Circular Economy (8:39 minutes)
  
• Required video: Evaluation of the Linear and Circular Economy (8:27 minutes)
  
• Required video: Current examples and roadmap for a Circular Economy (6:16 minutes)
  
• Required video: Circular Business Models (4:53 minutes)
  

The session relates to slide deck 4 on “CRM and Sustainability (I)”.

Please prepare the following materials:

• Required video: What is customer relationship management (CRM)? (1:51 minutes)
  
• Required video: Sustainability and CRM (3:37 minutes)
  
• Required video: Who are these sustainable customers? (3:07 minutes)
  
• Required video: Sustainable IT Users (6:10 minutes)
  
• Required video: Global Warming: What We Got Wrong | Simon Sinek (2:49 minutes)
  

The session relates to slide deck 5 on “CRM and Sustainability (II)”.

Please prepare the following materials:

• Required video: Defining the customer value (5:16 minutes)
  
• Required video: Determining the customer value (5:23 minutes)
  
• Required video: Satisfaction analysis and loyalty ladder (2:37 minutes)
  
• Required video: ABC Analysis (3:03 minutes)
  
• Required video: Margin analysis (2:58 minutes)
  
• Required video: Customer lifetime value (CLV) (7:56 minutes)
  
• Required video: Scoring Models (3:53 minutes)
  
• Required video: Portfolio analysis (4:09 minutes)
  
• Required video: Retention model (6:52 minutes)
  
• Required video: Migration model (9:37 minutes)
  

Different Location: HS1, 12:15 p.m.-13:45 p.m.

The session relates to slide deck 6 on “Smart Cities I”.

Please prepare the following materials:

• Required video: Water Scarcity in German Smart Cities (2:53 minutes)
  
• Required video: Smart Trees (4:59 minutes)
  
• Required video: Smart Farming (5:39 minutes)
  
• Required video: Interview with Florian Hawlitschek: Innovation Manager at Frankfurter Entsorgung- und Service GmbH
  

The session relates to slide deck 7 on “Smart Cities (I)”. Additionally, we are pleased to present you the guest lecture of Steinbacher-Consult in the live session on 06.12.2022

Please prepare the following materials:

• Required video: Smart Cities and Districts (5:28 minutes)
  
• Required video: Smart Districts of Tomorrow in Germany (10:58 minutes)
  

The session relates to slide deck 8 on “Smart Connected Products and IoT for Sustainability”.

Please prepare the following materials:

• Required video: Value proposition (10:57 minutes)
  
• Required video: How Smart, Connected Products are Transforming Competition - Harvard Business Review (4:31 minutes)
  
• Required video: Emerging Technologies (9:24 minutes)
  
• Required video: Internet of Things (5:43 minutes)
  
• Required reading: Porter and Heppelmann (2014) - How-Smart-Connected-Products-Are-Transforming-Competition (pages 14-15)
• Required reading: Pueschel et al. (2020) - How-Smart-Connected-Products-Are-Transforming-Competition (pages 6-12)

The session relates to slide deck 9 on “Industry 4.0”.

Please prepare the following materials:

• Required video: Industry 4.0 and Sustainability (5:20 minutes)
  
• Required video: Energy flexibility (6:45 minutes)
  
• Required video: Process efficiency (3:38 minutes)
  

The session relates to slide deck 10 on “Artificial Intelligence”.

Please prepare the following materials:

• Required video: Artificial Intelligence Basics (I) (4:40 minutes)
  
• Required video: Artificial Intelligence Basics (II) (6:05 minutes)
  
• Required video: AI for Social Good (5:36 minutes)
  
• Required video: Bias in Artificial Intelligence (2:33 minutes)
  

The session relates to slide deck 11 on “Sustainable Development and Research on Sustainalbility”.

Please prepare the following materials:

Required reading: Berger et al. (2022) Promoting Energy-Conservation Behavior in a Smart Home App: Kano Analysis of User Satisfaction with Feedback Nudges (Obligatory sections: Introduction, Results, Discussion)

Required preparation: Questions for the live session

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